Aid organizations have long struggled with the issue of how to get donors engaged. Faced with the choice of making supporters feel they’re singlehandedly saving the world versus showering them with administrative details about vaccines, food, and emergency tarps, it’s not surprising many choose to emphasize the individual, be it your individual contribution, a single (usually famous) interlocutor, ala Nicholas Kristof or Angelina Jolie, or individual beneficiaries. People want to feel connected.
Journalist and author of The Prince and the Poisoner